Privacy Policy
Last updated: October 14, 2025
This Privacy Policy describes how Amoura Home, operated by SatoActive (the “Company”, “Site”, “we”, “us”, or “our”), collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.amoura-home.com (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we collect pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce our terms, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
- Contact details including your name, address, phone number, and email.
- Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information including your username, password, security questions, and other information used for account security purposes.
- Customer support information including the information you choose to include in communications with us (for example, when sending a message through the Services), product reviews, or survey responses.
Some features of the Services may require you to provide certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect about Your Usage
We may automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.
We value your privacy and the information you consent to share in relation to our SMS and email programs. We use this information to send you order updates (including abandoned checkout reminders), marketing messages where permitted, and transactional texts (including review requests). Opt-in data and consent for text messaging are not shared with third parties except our messaging partners for the sole purpose of operating the messaging program.
Our Site may use Cookies to keep track of items you put into your shopping cart, including when you have abandoned your checkout. This information may be used to determine when to send cart-reminder messages via SMS or email.
Information We Obtain from Third Parties
We may obtain information about you from third parties, including from vendors and service providers who collect information on our behalf, such as:
- E-commerce and hosting providers that support our Site and Services.
- Payment processors that collect payment information (e.g., card or account details and billing address) to process your payment, prevent fraud, and fulfill your orders.
- Fulfilment, shipping, and logistics partners that deliver orders and provide tracking.
- Analytics, advertising, customer support, and cloud service providers that help us operate, secure, and improve the Services.
- Marketing partners that help us show relevant content and offers, subject to your choices.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see Third-Party Websites and Links below.
How We Use Your Personal Information
- Providing products and services. We use your personal information to perform our contract with you and deliver the Services, including processing payments, fulfilling orders, sending notifications related to your account, purchases, returns, and exchanges, creating and maintaining your account, arranging shipping, and facilitating returns/exchanges.
- Marketing and advertising. We may use your personal information for marketing and promotional purposes (e.g., to send marketing communications by email, text message, or postal mail; and to show you advertisements). This may include tailoring content and offers on our Site and elsewhere.
- Security and fraud prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity and to protect the Services. If you register an account, you are responsible for keeping your credentials safe.
- Communications and service improvement. We use your information to provide customer support, respond to inquiries, and improve our Services and user experience.
- Legal and compliance. We process personal information as necessary to meet legal obligations and to defend our rights.
Cookies
Like many websites, we use Cookies on our Site. We use Cookies to power and improve our Site and Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services, and to help tailor content, products, and advertising on our Site and other websites.
Most browsers automatically accept Cookies by default, but you can set your browser to remove or reject Cookies through your browser controls. Removing or blocking Cookies may impact your experience and may cause some features to function incorrectly or become unavailable. Blocking Cookies may not fully prevent information sharing with third parties such as advertising partners.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for contract fulfillment, legitimate business purposes, and other reasons consistent with this Privacy Policy. Such circumstances may include:
- Vendors and service providers who perform services on our behalf (e.g., IT and hosting, payment processing, data analytics, customer support, cloud storage, fulfilment, and shipping).
- Business and marketing partners to provide services and advertise to you (subject to your choices).
- At your direction or with your consent, such as to ship products to you, connect with social media features, or where you request that we share information.
- Affiliates and within our corporate group, in our legitimate interests to operate a successful business.
- Corporate transactions and legal purposes, in connection with a merger, acquisition, reorganization, or bankruptcy; to comply with legal obligations (including responding to lawful requests); to enforce our terms; and to protect or defend the Services and our rights and the rights of others.
Categories of Personal Information We May Disclose and Recipients
- Identifiers (e.g., contact and certain order/account details) → Vendors/service providers; business and marketing partners; affiliates
- Commercial information (e.g., orders, shopping history, support records) → Vendors/service providers; business and marketing partners; affiliates
- Internet or network activity (e.g., Usage Data) → Vendors/service providers; business and marketing partners; affiliates
- Approximate geolocation (e.g., from IP) → Vendors/service providers; business and marketing partners; affiliates
We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.
With your consent, we may share personal information for advertising and marketing purposes as permitted by law and subject to your choices.
Third-Party Websites and Links
Our Site may provide links to websites or platforms operated by third parties. If you follow links to sites not affiliated with us, you should review their privacy and security policies and other terms. We are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found there. Information you provide in public or semi-public spaces (including social platforms) may be viewable by others. Inclusion of links does not imply endorsement except as disclosed on the Services.
Children’s Data
The Services are not intended for children, and we do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided personal information, please contact us using the details below to request deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age.
Security and Retention of Your Information
No security measures are perfect or impenetrable, and information sent to us may not be secure in transit. Please avoid using insecure channels to communicate sensitive information.
We retain personal information for as long as necessary to maintain your account, provide the Services, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary based on the nature of the data and our legal/accounting requirements.
Your Rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights may apply only in certain circumstances and, in some cases, we may decline your request as permitted by law.
- Right to Access / Know – request access to personal information we hold about you and details about how we use and share it.
- Right to Delete – request that we delete personal information we maintain about you (subject to exceptions).
- Right to Correct – request that we correct inaccurate personal information we maintain about you.
- Right of Portability – request a copy of certain personal information and to transfer it to a third party (subject to limitations).
- Right to Opt Out of “Sale”/“Sharing”/Targeted Advertising – direct us not to “sell” or “share” your personal information or to opt out of processing for targeted advertising, as defined by applicable laws. If your browser sends a Global Privacy Control (GPC) signal, we will treat it as an opt-out for the device and browser you use, to the extent required by law.
- Restriction of Processing – ask us to stop or restrict certain processing.
- Withdrawal of Consent – where we rely on consent, you can withdraw it at any time.
- Appeal – appeal our decision if we decline to process your request.
Managing communication preferences: You can opt out of promotional emails using the unsubscribe option in our messages. If you opt out, we may still send non-promotional emails (e.g., about your orders or account).
You may exercise your rights where indicated on our Site or by contacting us using the details below. We may need to verify your identity (e.g., via email or account information) before responding. You may designate an authorized agent to act for you with proof of authorization. We will not discriminate against you for exercising your rights.
Complaints
If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.
International Users
We may transfer, store, and process your personal information outside the country where you live. Your information may also be processed by staff, service providers, and partners in those countries.
For transfers from the EEA/UK to countries without an adequacy decision, we rely on recognized transfer mechanisms where required (such as Standard Contractual Clauses or UK-approved equivalents).
Contact
For any questions regarding this Privacy Policy, to exercise your privacy rights, or to manage your preferences, contact us:
Store Name: Amoura Home
Email: support@amoura-home.com
Phone: +1 347 775 3399
Customer Service: Monday to Friday, 9:00 AM – 5:00 PM (New York Time)
We do our best to reply within 1–2 business days.
Company Information
Store Name: Amoura Home
Company Name: SatoActive
Address: Marketentsterlaan 39, 3454WN De Meern, Utrecht, The Netherlands
Company Number (KvK): 85805556
VAT Number: NL004155462B41